Our Leadership Team
Lisa Thorstenson
Lisa Thorstenson brings decades of hands-on experience helping small businesses, nonprofits, and community organizations strengthen their brands, expand their reach, and achieve sustainable growth. She is known for her practical, down-to-earth approach—translating big-brand strategy into actionable, budget-conscious plans that work for real organizations.
A highly collaborative and insightful leader, Lisa develops clear strategies that help organizations improve awareness, engagement, and revenue. She excels at bringing cross-functional teams together, simplifying complex challenges, and driving progress toward meaningful goals.
Her core strengths include marketing strategy, fundraising support, business development, communications, digital/e-commerce planning, and community outreach.
With more than 30 years of experience across nonprofit, public, and privately held organizations, Lisa has supported mission-driven groups, family-owned businesses, and regional service providers. Earlier in her career, she held leadership roles at companies including Innocor, Inc., Yankee Candle, Bristol Myers Squibb, Novartis, and L’Oréal—experience she now channels into helping smaller organizations make big strides.
Passionate about giving back, Lisa regularly volunteers and consults for charities, community groups, and military veteran organizations—a commitment inspired by her family’s service. Originally from New Jersey, she is a proud Seton Hall University graduate with a bachelor’s degree in Marketing and Business.
Nicole Guzman
Nicole Guzman is a multidisciplinary creative director and strategist known for helping small businesses, nonprofits, and community organizations translate their ideas into clear, compelling brands. As the founder of GooseWorks, Nicole blends design, marketing, and digital strategy to build identities and websites that are both beautiful and highly functional.
With a strong focus on accessibility, clarity, and user experience, Nicole specializes in branding, web design, content strategy, and digital marketing systems that help organizations grow without complexity. Her work is rooted in a practical, collaborative approach—meeting clients where they are, simplifying the process, and turning overwhelm into confidence and momentum.
Nicole’s entrepreneurial experience spans service organizations, local businesses, community programs, and product-based brands. She leads a small, dedicated team and partners with mission-driven organizations to create branding, marketing, and digital solutions that feel human, approachable, and aligned with their purpose.
A natural problem solver, Nicole is known for rolling up her sleeves, cutting through the noise, and building processes that make life easier for both clients and internal teams. Beyond her creative work, she is passionate about mentoring other business owners, supporting local nonprofits, and contributing to community-based initiatives across the Hudson Valley.
When she’s not designing or strategizing, Nicole is a mom of two, a CrossFit enthusiast, and a hands-on family and business manager—balancing life, work, and creativity with humor, grit, and a strong cup of iced coffee.